My friend, Eva Lang, alerted me to this short commentary by Michael Platt, founder of AccountingWEB. It appeared in the July 7th e-mail edition of their newsletter:
"Niche marketing experts have long held the belief that for your firm to successfully build a service or industry niche, you must have a champion and that person must be 'famous.' But how do you know if someone is considered a famous person?
There are many different kinds of measurements commonly used: the number of committees the person is actively involved in; the number of articles published in industry magazines; the number of incoming referrals during the year; high rankings in name awareness surveys inside the niche; or the most objective, democratic, ranking system of all - the number of Google hits when you simultaneously search for the person's name and the niche practice area.
The truest measure of being famous, in my opinion, is that you are truly known in the community you serve as 'the auto dealer guy' or the 'go-to person for business valuations.' As a famous person, you are truly building a brand name - with all of the advantages and characteristics of a brand. That should be the standard you strive for when aiming to become a famous person in your niche." [emphasis added]
Are you famous? If not, begin today to do those things that will build your personal brand!
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