Business Development Blog for Law Firm Associates Launched

Larry Bodine and Mike Cummings have launched a new blog called Associate Marketing Mentor.  As Larry states:

Marketing expert Mike Cummings and I created it in response to the survey results showing that partners, marketers and the associates themselves realize that business development is now an essential skill for law firm associates.

There is very little information to be found on BD for associates, so the blog is designed to fill the void, offer practical advice, and spotlight associates who succeed at generating new business.  We started by publishing the survey results on the blog and just added an 'Associate Marketing checklist.'

I visited the blog and read through the "Associate Marketing Checklist."  While the blog is aimed at associates in law firms, many of the items on the checklist can pertain to CPAs, business appraisers, engineers, and architects, among others. 

I'll add this site to my news aggregator and look forward to future posts.  Check it out.