It happens to everyone, I know. I just don't like it when it happens to me.
I've been so busy keeping lots of balls in the air that I failed to keep my boss in the loop about an important project. Now, he is not a micro-manager. He just likes to know what's going on because when he doesn't, he "awfulizes" (your new word of the day). BTW, when you awfulize, you assume the worst of the worst. Well, he awfulized alright - all over me.
But all is better now. He LOVES the project and the progress. He's on board with a new idea of mine that he considers rather ballsy (I consider it just good business sense). He's a happy, happy camper.
So, memo to self: a critical part of my role is to communicate - not only with my boss but with everyone here. I, and the rest of the marketing staff, are not an island unto ourselves. If I remember that, especially when I'm busiest, then all will be well.