What's the Indie Virus? Don't worry, if you get it, it won't crash your blog or make you sick. It's an experiment-turned-blog-phenomenon originated by Chris Pearson of Pearsonified. The experiment, henceforth referred to as "The Indie Virus," has two goals:
- To bring exposure to lesser known blogs (especially those outside of Technorati's Top 100)
- To explore the metrics behind a viral linking campaign launched by the "little guys" (less popular blogs).
So, according to my friend, Paul, if you are infected, you basically find lesser known blogs and link to them using as the anchor text in the link, The Indie Virus. Now I pass the virus along ... the Indie Virus ... to my friend, Tom O'Neill, of the Buy Out Blog (a great read, by the way).
The Indie Virus: Catch it, spread it, and grow your traffic virally by spreading it to others.