My last post exhorted you to make it easy for your prospects to order your services. I asked what one thing could you do to ease that process.
In the spirit of "imitation is the sincerest form of flattery," we took a great idea from another consulting firm and incorporated it into our website: ASK MERCER CAPITAL. It's a form on our site in which you can pose us a question. It's part of our interior template which means it's on every interior page of our site.
Some firms would run as fast as they could from this because they would fear inane questions which would only waste their time. Some are and I politely handle those, therefore, no time is wasted by any fee-earners. Some inquiries are from those seeking employment. Some are from prospects (of varying degrees of attractiveness).
While we've secured no business from this feature YET, I suspect we will. We certainly have with our on-line proposal forms (we have been flattered by several other business appraisal firms who have copied this idea - down to the letter - on their websites!). This is no different. You just have to be prepared to efficiently and cost-effectively deal with the "noise" or those inquiries that are not from your target markets.
Keep in mind that you never know where your business is going to come from. And even the most sophisticated use Google. Are you willing to give this idea a try?