Tom Kane writes the Legal Marketing Blog. He has been blogging for years and provides consistently solid marketing and business development content for attorneys, yet his advice is applicable to CPAs and business appraisers as well.
A recent post - Speaking Engagements REALLY Work, If You Work At It! - caught my eye. Speaking engagements made Tom's top 10 list of best marketing practices. He is right. Speaking engagements do work if you are strategic in choosing the right venues, deliver a winning speech, and most importantly, follow up.