Quora is "a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question." (per Quora)
I joined Quora a few weeks ago and am still trying to figure out the best way to use it personally and professionally since it seems pretty jumbled and very tech-focused. I may find that I should concentrate on other things, yet I want to give it a try.
Quora, the easy to navigate question-and-answer service built on a social-media backbone, has soared in popularity since launching in 2009. Founded by a Facebook CTO, the site has already attracted high-level executives, journalists, industry insiders, and entrepreneurs, all eager to answer a vast array of questions for free. The site is rife with crowd-sourced queries, with a comprehensive listing and incentive to stay in touch with a network of people.
But on a site whose range of topics stretches from "Do Silicon Valley VCs invest in European early-stage startups?" to "Given our current technology and with the proper training, would it be possible for someone to become Batman?" how can you maximize its potential for your business? We asked to a few Quora pioneers who've quickly found ways to take advantage of the site for their tip.
His 10 tips (each by a Quora user) where helpful. As with any top 10 list, the explanation attached to the main point is where the meat of the information is so read the article. In summary, his 10 points are:
- Find new ideas to talk about
- Open the lines of communication
- Sharpen your communication skills
- Don't self-promote
- Ask good questions
- Build a presence
- Monitor and engage
- Do market research
- Prove your worthiness
- Don't over-promote yourself
I will give Quora a chance for a while. Our competitors are not present (yet, maybe) but some clients are and there are certainly industries we have specializion in that are members of the Quora community. Are you using Quora and, if so, what has been your experience?