Company Pages are a company’s profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials. It’s like a LinkedIn profile for a company.
For LinkedIn members, Company Pages are a great way to research companies you’re interested in, follow them to stay updated, see what kind of people work there, and even review the products and services you use.
For companies, Company Pages present an opportunity to reveal the human side of your company. Provide a peek at the individuals behind your brand and highlight how members use your products. Your Company Page offers tools to bring your brand to life.
Why is using the Company Page benefit important? Company Pages are a great way to brand your company, highlight specific service lines, highlight your professionals, and can be a powerful recruiting tool.
Company Pages contains four tabs:
- Products & Services, and
- Analytics (visible only to the page "owner")
The Overview tab is basically a "dashboard" of summary information about your company, key employees, and company metrics (you can also add a Twitter feed if your company tweets). You can post job openings in the Career tab. The Products & Services tab allows you to hightlight service lines (10 of which show up on the first page) and further allows you spotlight any of those service lines such that the spotlighted item appears at the top of the page. The Analytics tab tells you how many people have visited your Company Page and compares it to other firms in your industry.
People can also "follow" Company Pages. I follow all our competitors (of whom only a few have taken advantage of the Company Page benefit) as well as some key client companies and referral sources. When updates are made to their Company Page, I get notified.
People can also recommend your company through these Company Pages, just as they would recommend you as an individual.
Updating your Company Page is easy. Just log in and follow the directions. Take a look at Mercer Capital's Company Page for an example (be sure to log into the site to get the full effect).
If you haven't used this tool yet, you should.