LinkedIn's blog today announced the "Improve Your Profile" tool as an "easy way to optimize your LinkedIn presence." I checked it out and it seems to be a handy and easy way to help you complete your profile.
To access, click on "Profile" / "View Profile" or "Edit Profile" from the LinkedIn menu. You should see the "Improve your Profile" button at the top right (see the screenshot of my profile below). Click that button and LinkedIn will prompt you to complete any incomplete information (and there is a checklist on the right which highlights your recommended steps). My profile was pretty complete so it prompted only one question for me, yet it will be helpful to me as a CMO as I work with our professionals to complete their profiles.
It is imperative that your LinkedIn profile be complete and up-to-date. LinkedIn is the most popular socia media network for business people. When other professionals ask me if and how to start in social media, my immediate recommendation is LinkedIn.
It doesn't take long to complete your profile (hint: always include your phone number and email address so people can easily contact you) and is a great way to highlight your experience.
If you don't have a LinkedIn profile, visit www.linkedin.com and create one. If you already have a LinkedIn profile, check out this tool to make sure your profile is complete.