The article "Would You, Could You, Should You Blog?" recently appeared in the June issue of the Journal of Accountancy. Written by my good friend and one of the smartest women I know, Eva M. Lang, ASA, CPA, this article is a must-read for every CPA.
According to the article:
Lawyers have quickly adopted blogs, but what does this tool offer accountants, relative novices to the medium? Blogs can help CPAs enhance the marketing and knowledge management functions of their firms.
The article addresses every aspect of blogging. It also lists several CPA blogs of interest. Be sure to read it.
PS - Check out Eva Lang's new blog.