I've been out of town for several days and in my absence not much has been accomplished on the buy-sell agreement book. Ugh. However, there is a new wrinkle ... on-demand publishing which was suggested by our CEO and the author of the book.
We're checking out this option because of the flexibility it provides. By using on-demand printing, we can change the cover and co-brand the book with, say, industry associations who want to offer it to their members. If law firms want to send the book to their clients, one of their attorneys can write a forward and we can produce a number sufficient for them. You get the picture.
I'll keep you posted as to the pros and cons of on-demand printing vs. traditional printing. Should be interesting.