You, dear reader, likely know that SEO stands for Search Engine Optimization. We work hard to produce useful content for our target market(s), so we want that content to be found via an internet search. Yet search algorithms are always changing. That's why there are firms dedicated to nothing else but helping us with SEO.
However, if your firm is like most, you are not big enough to warrant these services. What do you do? You try your hardest to include tags as well as keywords in your content in an appropriate way.
Once you install this plugin, there will be a new feature added just below your content box inside WordPress. This is what allows you to quickly optimize your content.
For example, Let’s say I have chosen the keyword phrase “how to become a mechanic.” If someone uses that phrase to search in Google, then I want to be on the first page and get traffic. The phrase is actual used over 1,300+ times each month.
After I write or paste my content in WordPress, I scroll down to the WordPress SEO feature. It asks for my focus keyword, so I put in “how to become a mechanic.” Now the plugin will tell me either yes or no if my blog post is optimized for the search engines. You can then make some simple changes that the plugin suggests, and then hit publish. See the picture below for a better view.
There are many advanced features as well; however, most of us won't take advantage of them. Here is the list of features for the plugin:
- Post titles and meta descriptions
- Robots Meta configuration
- Permalink clean up
- XML Sitemaps
- RSS enhancements
- Edit your robots.txt and .htaccess
- Clean up head section
Told ya ... most of these we won't touch, yet the functionality described above is worth it. If you have a Wordpress blog, check out this tool.