If you Google "personal marketing plans," you get about 11,000 hits. Clicking through, many authors advise beginning with developing a personal mission statement, vision statement, and SWOT analysis. While this is fine advice, and likely preferable, I have found that the more complicated the process is on the front end, the less likely it will ever be started, much less finished.
Therefore, let's begin without the mission, vision, or SWOT analysis. Let's make it easy. Take out a sheet of paper. Write these questions down: