The blogosphere is full of attorneys who use blogs to promote themselves and their firms - oftentimes realizing great success. In searching for other professional service provider blogs, it is increasingly clear that they are just not there.
In the business valuation profession, of which my firm is a member, our CEO, Z. Christopher Mercer, CFA, ASA, has the distinction of being the first business valuation CEO to blog. His blog, Mercer on Value, should be totally operational by April 12, 2005. His blog comments on the business headlines of the day through the lens of value. He is writing to business owners, C-level executives, and other interested parties. Others in our profession will follow suit because Chris will have blazed the trail.
The business valuation profession is nowhere near the size of the accounting profession. So my question is: Where are the CPAs? CPAs are known to be a cautious bunch. I say to the CPA profession: Don't wait for the publication of a "Best Practices Guide to Blogging" from the AICPA. You are wasting a valuable marketing and business development opportunity by not joining the blogosphere.
Yet, there are accountants who blog - though not many. Below you will find a partial list of accounting-related blogs. This list was compiled by my friend Eva M. Lang, CPA, ASA for an article she is writing for the Journal of Accountancy entitled "Would You, Could You, Should You Blog?" (tentatively scheduled for publication in the June 2005 issue). The topic of the article is obviously blogging and the content provides useful how-to information for any CPA about setting up your own blog and why it is a good idea. Also, it will contain a more complete list of accountants who blog. The list below provides you with a flavor of what you'll see in the article.
Tax Updates
Tax Guru
TaxProf
Financial Accounting Blog
The Tech Gap
Death and Taxes
Financial Consulting Group Business Valuation Blog
CPAs, I urge you to read Eva's article and then join the blogosphere. There is really no reason not to.
Barbara,
I just came across your blog and this particular post...which inspired me to submit my first blogger comment ever. I'm a CPA, I read Ms. Lang's article, and I recently started a blog, "The Solo Accountant Reporter"(see www.jemoore.blogspot.com). This is a fascinating new aspect of the online world for me. I'm sure I'll be back to your site on a regular basis. Regards, Jeff
Posted by: Jeff Moore | October 27, 2005 at 12:36 PM