In the book, 365 Marketing Meditations by Richard S. Levick and Larry Smith (Watershed Press, Washington, DC : 2005), the entry for July 8th (I like to read ahead) is:
"Have you convinced your own professionals? You'll never convince the outside world of anything they don't believe themselves."
Cogent advice for marketing professionals and management when embarking upon the next and/or newest "big" idea.
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