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July 27, 2005

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Susan Cartier-Liebel

Hallelujah! As a business consultant to small and solo law firms I disabuse lawyers of the whole concept of "marketing." Even the term is cold and detached, something you cannot be when building relationships. The key to success in the service industry is relationship building, leveraging those relationships, and then leveraging them, again. To understand they are "the product" being purchased is fundamental to a solo's success in this highly competitive legal services industry. The 21st century has arrived sans marketing and no poorer for it. Thank you for telling the world.

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