This is an interesting read from Marketing Sherpa:
The article is summarized:
Have you ever wanted to use your marketing skills to help mankind (instead of just your employer's bottom line)?
Get inspired by this Case Study of six marketers who are currently putting in 40-hour weeks -- in addition to their regular day jobs -- to help Katrina victims find housing.
Includes notes on how blog mentions can turn into a wave of public interest.
Take a moment to read it.
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