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February 22, 2006


Suzanne Lowe

Thanks, Barbara, for your reminder about the power of personal intention. I agree that CMOs need to take personal responsibility for leading.

Actually, I think most of them do this. What many of them don't have, however, are the hard facts and figures they need in order to make a credible case for following their counsel. This is why, I think, so many professional service firm CMOs are clamoring for guidance on how to measure the results of their marketing programs more effectively. They want the tools to more credibly evaluate their firms' marketing and business development efforts.

Keep your eye out for the findings from our next study, which will be available in the next few weeks, on this very subject. I'll mention it on my blog and I'd love to hear your comments and those of your readers.

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