"OnMilwaukee.com ... in fact, the site considers itself a magazine rather than a dot-com because of its robust content."
This is a quote from "Milwaukee's Finest," OMMA, March 2006, discussing the website OnMilwaukee.com, a local city website that is different in that it's not owned by a daily newspaper. It's an independent site that initially saw themselves differently than most others would have.
I read this article the day after giving a teleseminar presentation to a group of accounting firm marketing directors on the topic of "The Power of Opposite Thinking." Wow, talk about opposite thinking. We're about to begin the nitty-gritty of redesigning our website and it's certainly content-rich. Have I been thinking too "in-the-box" by thinking of the redesign as a professional services firm website? Should I instead entertain the thought of considering our site more akin to something like a magazine ... or something a bit different from that even? Hmmm.
Kudos to Matt Washburn, my co-presenter, during the above mentioned teleseminar. Thanks to the talented marketing directors whose firms belong to IGAF Worldwide, one of the oldest, largest, and most well respected accounting networks in the world. And my appreciation to Debra Helwig, IGAF's Marketing Communications Manager, for signing Matt and me up for this gig. It was a lot of fun!
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