For those of you who don't know, Mercer Capital, became an employee owned company (via an ESOP) January 1st of this year. This is a big deal not only for the employees of Mercer Capital but for our marketing strategy.
One of the things we're doing to announce the ESOP is a special mailer - a tri-fold with a stark white cover carrying the words "That Was Then" next to full body shots of our two founders. You open the card up and you see all of use grouped together via Photoshop with the words "This is Now." Next to the group shot is a panel containing basic info about the ESOP featuring our new color scheme. It's essentially a line in the sand for us marking the end of who we were (ownership, look, attitude) and who are we are are becoming (our future is bright).
We've gotten all (save one but we'll have that soon) of our employees photographed and grouped together for the mailer. It's been gratifying to watch everyone have fun with this. They couldn't wait for the photos to come back from the photographer. Everyone regularly visits our very talented Matt Washburn (who is creating this group shot) to watch it progress. There is a lot of laughter and a lot of good feeling about this project. Everyone has a stake in it and a role in it.
I wish every project was like this yet I'm relishing this one. What fun!
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