Our Website Stats

People have been asking me to basically "put up or shut up" regarding my comments about the effectiveness of Mercer Capital's website to turn visitors into buyers.  My first measure is our web stats.  Mercer Capital is a business valuation and investment banking firm.  We do business nationally and internationally.  By all the measures I can identify, our website is far and away the most trafficked in our industry. 

We have a full stats package but here are our basic stats for March 2006:

• Number of Page Views                                      55,834
• Number of User Sessions                                  30,583
• Number of Unique Visitors                                10,491
• Average # of User Sessions per day                        986
• Average User Session length (min:sec)                 12:26
• Number of Users Who Visited Once                     7,359
• Number of Users Who Visited More than Once     3,132
• % of Returning Visitors                                       42%

My basic rule-of-thumb guide - the Alexa rank* (Given the limitation of this metric, I don't hang my hat on it but I do use it to help me gain a sense of our traffic compared to our current competitors and our aspirational competitors):

• Alexa ranking for www.mercercapital.com as of 4-19-06:            278,174   
    (the lower the number the better)
• Alexa ranking for current competitor #1 as of 4-19-06:               932,071
• Alexa ranking for current competitor #2 as of 4-19-06:            1,167,848 
• Alexa ranking for current competitor #3 as of 4-19-06:            4,693,321
• Alexa ranking for aspirational competitor #1 as of 4-19-06:          379,704
• Alexa ranking for aspirational competitor #2 as of 4-19-06:          338,238

I'll have future posts about how we use our website to turn visitors into buyers and, consequently, how we use those techniques and tools to measure the effectiveness of our efforts.

What do your website stats tell you?

* For more info on the Alexa ranking, visit http://pages.alexa.com/prod_serv/traffic_learn_more.html

Comments

[Ellen Webern]

What a great post to remind us that stats speak of the way we value and welcome others! Thanks for the ideas. It is another reminder that interpersonal intelligence can serve even stats well, and certainly can promote growth -- regardless of where a person sits at the monent! Great stuff!