Yesterday I blogged about our website redesign and wondered aloud why so many firms still have billboard websites. During the day today, I've had the occasion to visit for the first time the websites of respected professional service firms and have been horrified by what I've found. Not only are they billboards but look like they were created by the pre-teen sons or daughters of the CEO (teenagers would set up "cooler" sites). I'm not linking to any specific site because 1) I might want to do business with some of these people; and 2) our current website "look" is nothing to write home about; however, it is vastly superior to some of the websites I've visited today.
It seems like good design is a given in today's word. Our 3-C's: content, connectivity, and community are not and that's where you and your firm can gain advantage. Take a look around the web and then take a good hard look at your website. Where and how can it be improved to help you sell your services to the right prospects?
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