Is your firm doing webinars (web conferences)? If so, see Larry Bodine's lastest post re Anne Holland's (of Marketing Sherpa) advice on leveraging the content of your webinar with podcasts. Great ideas. Read the whole post but this caught my eye:
"From now on, after you present a Webinar, edit the audio file for future use (snipping out the bits only relevant to folks listening in live) and create a series of potential podcasts from it. Each podcast should be no longer than five to 10 minutes, and should address just one of the topics you covered in the entire Webinar."
If your firm is not currently doing webinars, are you doing teleseminars or even in-house training? If so, you could possibly use pieces of that material for podcasts. Do you write articles for firm newsletters or for outside publication? If so, use that content for podcasts. We've had good luck recording our print articles and offering them as podcasts.
Bottom line, if you're not podcasting, you're missing an opportunity to offer your content in a new way - a way that many are increasing embracing.
For more information on how to create a podcast, see the article I wrote with Matt Washburn here.
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