No, dear readers, this blog has not been abandoned. Before you nail the front door shut and report me to the blogosphere zoning control board, know that I'm in here. I've just been too busy to come out.
The life of a PSF marketing director can be an interesting one. Some of the things that have kept my attention away from this site include:
- website redesign project - we presented our ideas to the CEO and president and they were very complimentary and had great ideas of their own. Yet, the color scheme wasn't quite right. The new design was lacking in "energy." You see, now that brown is back in style, we're transitioning away from using it as our primary color. Yes, I know. Hey, if it's good enough for UPS ... . So, my extraordinarily talented associate, Matt Washburn, went to work on tweaks. We tweaked and tweaked and tweaked until we were dizzy. BUT, I think we've got it and in our meeting with the web designers today, they had another great idea. So, I'm happy again. Now we just have to have it up by the end of the year. GULP.
- self-published book project - we are oh so close to being done with our latest self-publishing venture - a book on buy-sell agreements. The trouble is that when you get oh so close, it's oh so hard to finish. We're scrambling to keep all the balls in the air and get this thing done and fill the 100+ orders we have so far by the end of the year.
- book project #2 for external publisher - on top of that, we have agreed to provide a second edition of one of our self-published books for publication by Wiley. That's great because they can reach a broader finance market than we can. That's not so great because we have to have it done by ... you guessed it ... the end of the year.
- annoying development - I'm not going to go into details here but something appeared "out there" that is potentially damaging to our firm and we have to respond. Don't you love these unplanned events?
Then there's all the speeches, articles, newsletters, postcards, blogs, business development travel, new market opportunities, new industry niches, internal development, board responsibilities, etc. that have to happen.
I'm tired. On second thought, maybe you should nail the door shut. Maybe then nothing else can get in.
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