Loyalty only knows two extremes

Bruce Allen over at Marketing Catalyst had an interesting post titled Proof that Relationships Win Business.  Basically he's saying that even if you don't do exceptional work every time for a client, a good relationship will keep that client from leaving you.  As Bruce says, "If clients valued excellence in legal services over the relationship they would jump ship every time an attorney did not perform in absolute excellence."

He concludes the post with this:

Do well at your work and do better at your relationships.

I really like this admonition.  It's short.  It's easy.  It's true.   Every professional (indeed, every human being) needs to internalize it.

Then he goes on to say:

Loyalty only knows two extremes; We are loyal to our friends and we are loyal about our enemies. Everyone else does not matter.

Can somebody help me?  What does "we are loyal about our enemies" mean? 

Anyway, hang on to the admonition: Do well at your work and do better at your relationships.  It won't fail you.

Comments

[thom singer]

I think he means that you will NOT do business with those you DO NOT like. Just like you will ALWAYS do business with those you do like. Everyone else will come and go.