From the comments of Debra Helwig of IGAF Worldwide, one of the smartest ladies I know, on my post on how to make newsletters a reality at your firm:
On the idea of generating
newsletter articles, I encourage firms to think differently about WHO
should be writing. In so many cases we think about articles solely as a
spotlight for the partners - BUT, partners often are busy and don't
want to write. What about the lower level professionals in the firm who
are looking to get their names out there and differentiate themselves
both within the firm and in the marketplace? They may need some
coaching, but as content providers they may be more reliable. This
"bottom up" mentality will eventually help the partners get committed
as well, because as lower level professionals move up in the firm
they'll take the writing habit with them.
Thanks Debra. Great advice!
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