When I'm giving speeches, I always offer to review the marketing materials and websites of the attendees. The difference in perception in how I, as an uninterested bystander, view their firm and the job they do at presenting themselves to the world and how they view their firm (and themselves) is often striking. But it's human. They see the beauty beneath. They realize the untapped potential. I see the raw reality.
I try to look at Mercer Capital as an uninterested bystander but I really can't. There is no way to remove myself totally from that which I've helped create. So, don't always trust your own opinions. Instead, find a trusted group of people who will tell you what you need to hear and listen to their advice. How you present your firm and yourself to the world is important. This is especially true in this slowing economy. Try to throw away the cane and begin to dance.
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