We can get comfortable anywhere and comfort zones are dangerous things. When things are in turmoil is the perfect time to break out of our comfort zones. What worked in the past may not be working now so people are ready to try new things.
Break out of your comfort zone personally (do those things that stretch you) and break your firm out of its comfort zone (now might be the time to enter new markets, retool messages, radically change processes). Use this crazy economic time as the catalyst to be different and change where you need to change - both personally and professionally.
What can you do differently today to get out of your comfort zone?
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