In reviewing old posts from last year, specifically those that dealt with the recession (how we wish we were in the "recession" of early February 2008 instead of the one we're in now in January 2009). This is a post from February 8, 2008 and I thought that it still rang true. In fact, it motivated me to renewed action. As such, I am republishing it and hope you enjoy it if you missed it the first time.
The Role of the Marketing Director in a Recession - Part I
When faced with the uncertain, most people become afraid. That fear causes them to be hesitant or even paralyzed. This is the first step towards failure.
Marketing directors - don't allow yourself or your firm's leadership team to be paralyzed with fear. Take action and take it NOW.
The first action I would suggest is to gather the firm's leaders together to brainstorm a plan of action. Hopefully your CEO or managing partner has already done this, but if not, you do it. I believe the primary role of every marketing director is to make sure the phone is ringing, so if a fee-earner thinks you're overstepping your bounds, remind them of what your purpose is.
Focus the group on identifying 3 to 5 things that are vital to do in the short-term and 3 things that are vital in the long-term.
Don't be afraid and don't let your firm be afraid. Action alleviates fear. Action creates momentum. Momentum creates opportunity. Opportunity offers the chance for success.
Don't wait. If you haven't already, now is the time to take action.
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