I met an old friend recently. I hadn't seen him in a while. He and his family have been busy preparing for their daughter's Bat Mitzvah. It seems as if his wife insisted on sending printed invitations. He wanted to send them via e-mail. This led to a discussion of whether printed material had a future.
For the record, I agree with Mom. You can call me old-fashioned if you want, but I believe there will always be a place for printed or hand-written material for things matter. Weddings, graduations, Bar Mitzvahs, and Bat Mitzvahs matter. The events themselves mean something and, maybe more importantly, what they represent means something.
A thoughtful handwritten note means something. It means something because it is so rare and, therefore, increasingly special.
In these uncertain times, send communication that matters. Send a thoughtful handwritten note to key clients and referral sources. It will mean something.
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