From Larry Bodine's LegalMarketing Blog comes a post entitled "Is the CMO Position in Jeopardy?: NO". Per Larry, "The Marketing Consigliere blog highlighted a couple posts from a Q&A on LinkedIn, where several top executives shared their thoughts on the role of the chief marketing officer and whether or not the role of the CMO will become obsolete."
Key quote:
"The Marketing Consigliere’s belief is that in many instances CEOs will
continue lose faith in CMOs who fail to adopt solid, measurable
network-centric marketing tactics that align and meet the revenue
objectives of the firm. Unfortunately, many bright and hardworking
CMOs who are trying to positively transform their organizations with
network-centric marketing will still be sacrificed on the corporate
altar due to ignorance on the part of the other C-level leadership who
do not give the CMO the latitude they need but are impatient for the
results."
Read the whole thing here.
