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April 07, 2009


Debra Helwig

Barbara, hooray for your storytelling and your good sense! You are absolutely right. Every professional services firm today should be focusing intently on strategic activities - especially defining who their strategic clients, potential clients, and referral sources are and how best to delight them. This is not the time to take a shotgun "any money is good money" approach, no matter how scary the economy appears to be.

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