Barbara Walters Price

Happy Monday

Marketing in a Recession: All I Ever Needed to Know I Learned in Kindergarten

In reflecting on the continuing challenges of marketing a professional service firm in a recession, it has occurred to me that some of the basics for success are the same lessons that my 4 year old is bringing home from kindergarten.  I know this is not an original thought so a tip of the hat to Robert Fulghum, and, of course, Miss Kim and Miss Lynn, my 4 year old's teachers. 

Focus: As my daughter says, "zip your lip, open your eyes, and open your ears.  FOCUS!"  Instead of constant activity, take a day or two to think and reflect by listening, watching, and learning.  Sometimes we talk just to hear ourselves talk hoping that we'll happen onto something worthwhile by the time we are finished.  Instead, we should open our ears and eyes in silence to allow ourselves to focus and, hopefully, find a fresh perspective.

Share:  As most any child will tell you, "it's nice to share."  That doesn't mean they like it but they know it's the right thing to do.  In slow times, we need the collective wisdom of our peers, as well as the wisdom and insight of the fee-earners in our firms.   Now is not the time to hold things close to the vest but to reach out and assist one another.

Clean Up After Yourself:  There is increasing pressure to deliver short-term wins.  A good CMO  understands that some strategies and tactics serve to position the firm to benefit once the economy recovers, some are designed to make the phone ring immediately, and some are vanity or legacy projects that take time and resources but don't produce results.  We should be able to discern which is which and clean up those activities that don't produce.

Be Nice:  When you are in a competitive situation, never denigrate your competitors.  Just don't do it.

Make a Friend:  We should identify the influencers in our target markets and be intentional about building and maintaining relationships with them.  Also, we should look to others in our profession for cross-referrals.  We receive referrals from other business valuation professionals when they are conflicted out of a project or don't have a particular expertise.  In turn, always look for opportunities to reciprocate. 

Are there others you can think of?

Happy Monday

The Longest Way 1.0 - one year walk/beard grow time lapse from Christoph Rehage on Vimeo.

From the blog, Lighter Footsteps, information about this video:

Christoph Rehage’s birthday present to himself in November, 2007, was to go for a long walk. The plan was to walk from Beijing, China — where Rehage was a student — to his home in Bad Nenndorf, Germany. An amazing proposition, when you consider the vastness of China.

Along the way, he photographed himself. We’ve all seen those “picture a day” time lapse videos. But the five minute version of Rehage’s epic walkabout, eventually covering over 4,000 kilometers, is in a league of its own.

We see a young, clean shaven man being changed by his adventure.

PSF Salespeople :: How To Make It Work

Great post today from Ford Harding entitled "The Care & Feeding of Clueless Business Developers."  If your firm has dedicated salespeople, this is a great information.  While our firm doesn't operate under this model, it was still a worthwhile read.