Biggest challenge for e-mail marketers (and marketing) in 2011

Tamara Gielen is an independent email and digital direct marketing consultant blogs at Be Relevent! E-Mail Marketing Blog.  Today she has posted a 6-minute video from Jeff Ginsberg from TheEmailGuide.com who interviewed many experts at the recent MarketingSherpa's Email Summit in Las Vegas.

There is good stuff here not only for e-mail marketers but for CMO's of professional service firms who use e-mail as a marketing tactic.  Take a look.