C.J. Hayden has a nice post entitled "10 Ways to Break Down Marketing Roadblocks" posted at RainToday.com (I love RainToday). I might have titled the post "I Hate to Market But Need to Eat, So How Do I Get Motivated?"
From C.J.:
Have you ever found yourself knowing exactly what you need to do to market your business—and then you don't do it? ... Many independent professionals find that the hardest part of marketing isn't figuring out what to do. What's hard is actually doing it.
Marketing yourself can be a confronting process. Making phone calls to strangers, writing marketing letters, and talking about yourself and your accomplishments can bring up fear of rejection, harsh commentary from your inner critic, feelings of incompetence, and the discomfort of performing unfamiliar activities. If you let them, these inner saboteurs can stop you dead in your tracks.
The good news is that you don't have to completely eliminate these internal roadblocks in order to move forward in marketing. It is possible to feel afraid or uncomfortable and still take useful action.
She then goes on to provide a list of "10 ways to quickly break through internal barriers and get your marketing unstuck."
If you hate marketing, find it uncomfortable, intimidating, or even unbecoming, but find that the year is beginning a bit too slowly for you, check out this post. While not every item on the 10 point list is for everyone, there is at least one idea for you to get you started. Good luck.
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