Have you Googled your name or your firm name lately? If not, you should. Paula Black, of the blog In Black & White, noted recently that as part of what she does in giving a speech is to Google everyone in attendance. She did that in a recent speech and not everyone there "owned" the first page of results (the first 10 search results).
Per Paula:
Take a moment to google yourself. Are you on the 1st page? Is the content substantive? Are you proud of it? Does it add to your credibility? If the answer is NO to any of the questions, you can do something about it.
Consider writing a blog and articles on a consistent basis. This is the best way to dominate your name on google. Before I started writing articles and blogging I had 20% of the first page of google. One entry was my website and the other was Amazon where my books are sold. But now? I have 90% of the first page of google and that is out of 9.2 million entries. Yes... 9.2 million.
There are a lot of Paula Blacks. And in addition, the shoe industry names their shoe styles with women's names and they often use the name Paula and you guessed it... they ALL come in black! Who can compete with women's shoes? I did! I dominate my name on the 1st page of google. Do YOU?
Good advice - even for those of us not competing with shoes. I own 8 out of 10 on that coveted first page of results. If you haven't done so, Google your name and your firm's name today. If the results are not what you want them to be, take action.
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