In a post by Voss Graham of Developing Your B2B Sales Skills, he lists the eight major "BS excuses" used by buyers in the B2B sales process. He then provides a few hints to overcome them. Not all of them apply to business appraisers, CPAs, attorneys, etc., but several do. Take a look. Those selling professional services can learn something here.
The eight excuses offered by buyers are:
- No Money in Our Budget
- Send me more information or brochure
- Too Busy to Change Anything Now
- We only Use Certified Vendors
- We have a Contract now
- Your Price is Too High
- Tell Me in 10 minutes what you have to offer
- Sounds to Complex for Us
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