Loved this quote from Chris Brogan in a recent post (Don't Get Hung Up on the Tech):
Don't Get Hung Up on the Tech. Think instead about how you can enable your buyers to connect with experiences in meaningful ways. ... Who cares about the tech that brings it [the experience] to you? Focus on the experience of what that’s going to do for your buyer.[emphasis added]
We can get so hung up on the technological tools available to us that we forget to think about the experience for the user. I was on a website today that I'm sure was easy for the owners of the site to update but was a horrible experience for me, the end user, to use. Don't fall in love with technology. It's just a means to an end. Spend your time on creating a positive experience for your prospect and/or client.
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